Data protection information, 09/2021

Thank you for visiting the website of SEW EURODRIVE and for your interest in our company and products. The privacy and protection of your personal data is important to us and we take this into account in all our business processes. We process and treat the personal data collected when you visit our websites confidentially and in accordance with legal requirements.

Personal data

We do not collect any personal data (e.g. name, address, phone number or e-mail addresses) via our website, except if you voluntarily make such data available (e.g. by registering, participating in a survey), or if you have agreed, or if the Cyber Security Law of the People's Republic of China and other corresponding legal regulations regarding the data protection permit the use of your data.

Retention Period of your personal data

We will keep your personal data as long as you use SEW-Eurodrive products or services. If you exercise the right to revoke the permission in accordance with the provisions of this Policy during this period, and the retention period stipulated by laws and administrative regulations has not expired, we will stop processing other than storage and taking necessary security measures.

Retention place of your personal data

Your personal data will be kept within the territory of P.R.C. To offer you better service, we will strictly follow the provisions of relevant laws and regulations and ensure the safety of your person data if you need to make outbound transmission.

Use of personal data and principles of purpose

The personal data you provide is usually used to respond to your queries, process your orders or allow you to access specific information or offers.

To maintain customer relationships it may also be necessary

  • for us to store and process personal data to be able to respond to your needs more effectively and improve our products or services; or
  • for us (or a third party on our behalf) to use this personal data, at your request, to contact you about our offers that may be useful for your business (e.g. in the form of the SEW EURODRIVE Newsletter) or to conduct online surveys to be able to better meet the requirements and demands of our customers.

Of course, we respect your decision not to allow us to use your personal data to support our customer relationship (in particular for direct marketing or marketing research purposes). We will neither sell your personal data to third parties nor market it in any other way.

We will only collect, process or use the personal data you provide online for the specified purposes, unless the collection, processing or use.

  • is for another purpose directly related to the original purpose for which the personal data was collected
  • is necessary to prepare, negotiate or fulfill a contract with you
  • is required by law or the responsible governmental or judicial authorities
  • is necessary to establish or protect a legal claim or for defense in the face of legal action.

Automatically recorded information (non-personal data)

When you access our websites, we may automatically (i.e. without a registration process) record general non-personal information (e.g. type of Internet browser and operating system used, date and time of your visit, domain name of the website from which you accessed our site, number of visits, average time spent on the site, pages viewed).

Data is collected and saved on these websites for marketing and optimization purposes using technology from etracker GmbH. User profiles can be created under a pseudonym using this data. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the clipboard of your Internet browser when you visit a website. Cookies enable a site to recognize the Internet browser again. Data collected using etracker technologies will not be used to personally identify visitors to this website and will not be combined with the personal data of the anonymous profile without the express permission of the respective individual.

We use this data to monitor the success of our websites and improve their performance or content.

Use of cookies

1. SEW-EURODRIVE cookies

When you visit one of our websites, information in the form of a “cookie” may be saved on your computer, which will automatically recognize your computer the next time you visit our site. Cookies enable us, for instance, to adapt the viewing preferences and functions of our website to your interests, or to save your password so that you will not have to enter it again every time you visit our site. If you do not want us to recognize your computer, you can set up your Internet browser to delete cookies from your hard drive, block cookies or issue a warning before storing a cookie. It can, however, mean that individual functions and features on our website will no longer be available.

2. Third-party cookies

Some websites and applications feature content and services from other providers, which may use their own cookies and active components. SEW-EURODRIVE has no influence on the way these providers process personal data. Please see the websites of these providers to find out about how they handle your data.

Right to revoke permission

Permission for the collection and storage of your data can be revoked at any time with respect to subsequent services. You can revoke permission for the collection, processing and use of your personal data at any time with respect to subsequent services. In this case, please contact us via the address shown below the web page or send e-mail to Personal data is deleted if you revoke permission for its storage, if your personal data is no longer required for the purpose for which it was originally stored, or if storage is no longer permissible for other legal reasons. If it is difficult to realize the deletion of your personal information technically, we will then cease the processing of your personal information other than storing and taking necessary security protection measures for such information. This does not affect data required for billing and accounting purposes, or that has to be stored for legal reasons, and does not affect the validity of the personal data processing activities which were carried out on the basis of your consent prior to the withdrawal.

In order to ensure that we can process your personal data in response to your request for revocation, you are required to submit relevant proofs. We will handle your request after confirmation. Under normal circumstances, we will give feedback or make corresponding treatment within 30 days.


SEW-EURODRIVE takes technical and organizational security measure strictly in accordance with relevant laws and regulations to protect your data against any unintentional or unlawful deletion, alteration or loss as well as unauthorized disclosure or access.

In the event of disclosure, alteration or loss of personal data occurring or likely to occur, unless we take measures to effectively prevent the disclosure, alteration or loss of personal data from causing harm, we will inform you in a reasonable way of the situation that a personal data security incident will occur or may occur, the evasive measures we have taken or will take, and the measures you can take independently to prevent risks in accordance with the relevant provisions of laws and regulations.

If you think our personal data processing behavior has harmed your legitimate rights and interests, after contacting and negotiating with us and no agreement can be reached, you can seek a solution by filing a lawsuit to the court where SEW-Eurodrive (China) Holding Co., Ltd. lives.

Use of external links

Our websites contain links to other websites. SEW EURODRIVE is not responsible for the data protection policies or the content of other websites.


For information, suggestions and complaints regarding the processing of your personal data, please contact us via the address shown below the web page or send emails to Should incorrect information be stored, despite our efforts to ensure that the data stored is accurate, we will correct this information at your request after confirming your identity.

Update of data protection policy

We may revise and update this Policy in due course according to relevant laws and regulations. If the revised or updated content may cause material impairment to your legal rights and interests, we will notify you of the revised or changed policy content through a prominent position on the SEW-Eurodrive website page or other ways we think effective before the revision or change takes effect.

You may discontinue the use of SEW-Eurodrive products and services if you do not agree with the content of the revised or changed policy. If you continue to use SEW-Eurodrive products and/or services after the revised and changed policy takes effect, it is deemed that you agree to be bound by the content of the revised and changed policy.